The Route to Success – Satisfying the Customer and Consumer Satisfying the customer and consumer is a fundamental step to success in any business. The product you offer must generate an image of Desirability, Quality, Trust, Consistency, Service and Value. Whilst there is reasonable and logical emphasis on satisfying and motivating the consumer, the customer …
Tag Archive: Confectionery
Jan 02
New Directions
New Product Directions – Some Challenging Thoughts for the Future The challenge and opportunity exists to change the whole direction of Chocolate and Confectionery development and to offer the consumer a series of radical new choices, relevant to now and the future rather than being rooted in the past. This also signals the opportunity for …